Me, by my 7-year-old daughter Cato
Cooking is the thing I always come back to when I need to relax and give my mind some space to think. I often have my most inspired ideas whilst in the kitchen. When I have the time, I will take a few hours to cook an Indonesian rijsttafel for my family and friends.
Honestly? It’s probably cliché, but no website has ever beaten Pinterest for me. The hours I can spend trawling that site… I make mood boards for absolutely everything. Be that for work or for wallpapers.
It’s got to be film. I’ve been in the industry for over 17 years now, and whilst I work in commercial production, I was first drawn to the job through the films which inspired me as a kid. If you were to ask me which films I love the most, it would probably still be those instilled with a magic child-like sense of imagination and wonder. Think of Amélie or Roald Dahl adaptations…
I manage our team which consists of a brilliant group of producers, directors and photographers. Making sure that everyone is happy and constantly learning/growing is important to me. I am also responsible for new business and (hopefully winning) pitches. As well as being constantly on the lookout for the bright new talents in our industry.
A hero client is one that trusts our production house and director’s vision. In my experience, these are collaborations that usually wield the most exciting results.
God I love Iris Apfel. An icon who inspires my sartorial choices on a daily basis.
Andrea Jade Colomb (who we have the joy of representing) directed a film for goSpring (a male sexual health platform) which was produced by Zauberberg Productions. The film forms part of an initiative which hopes to raise awareness around the sending of dick pics. It was released at a moment when we, in The Netherlands, had just been confronted with a wave of sexual assault allegations against men in the media industry and this film is the perfect example of how a commercial can engage politically.
I guess what stands out when I look back on the films we have made, it’s often the ones which are recognized with an award. Czar Amsterdam has won the award for best Dutch commercial a fair few times (I think 14!) and I am always extremely proud to be able to represent Dutch creativity on an international level.
My personal mission at Czar has been in the developing of young talent. Before I was Managing Partner I was head of our junior film department Comrad, and it makes me very proud to see the directors I worked so closely with then, really flying now.
Our job is quite literally pitching. So I have very much had to work on my ‘you win some you lose some’ mentality. If I got caught up on every pitch we lost I wouldn’t be a very good producer. I tell myself that the learning is all in the process. I mean… it doesn’t get any easier but I try to quickly look onto the next.
Kitesurfing would be awesome…