ABN AMRO - Kaan's Stream Store

Results (in short):

- 2.3 million video views (goal: 750.000)
- Very positive online sentiment measured (32%, 0% negative)
- 709 national and internation press mentions with a potential reach of 91 mio.
- Measured media value (just in Holland) of 361K

As for Jan, in just 5 days, his little shop received 55.000 visitors from 140 countries. And he sold more cheese than ever before (over 500 kilograms).

Small retailers are facing challenging times. They are losing customers to the low prices of big corporations and to the convenience of online shopping. On the other hand, customers value the charm and personal contact of small shops. 

Can we combine online convenience with personal charm, to get the best of both worlds?

Experiment:
The world's first Live Stream Store: Kaan's Stream Store. 

This is a pilot experiment combining the charm of Jan Kaan's cheese shop with the full potential of the web. We streamed Jan's cosy little cheese shop and gave it webshop functionality. This way, Jan could do what he does best: talk about his beloved cheese, and joke around with his sons and customers. 
But now, the customers would come from all over the world.

Create a (video) concept to position ABN AMRO as *the* bank for entrepreneurs. 

Ambitions:
1. Clearly show the benefits of our 'sector expertise'. 
2. Make it fun, friendly and innovative.
3. The concept has to make more impact than the videos and campaigns we have done the past years.

Key message:
ABN AMRO is *the* sector bank of the Netherlands, helping entrepreneurs and business owners with sector specific knowledge, an extensive network and creative solutions.

Target group:
The key message is directed at Dutch entrepreneurs, but the concept should be appealing to a broader audience.