Always trust your inner voice

‘Always trust your inner voice’ is the fitting campaign theme for Swinckels’, a pilsner brewed with intuition and experience. In this kick-off film, Morgan Freeman - arguably the world’s most famous voice - tells you what your inner voice is and why it’s so important to listen to it. He tells this story in a one-taker with slow zoom and zero distractions, making it feel like Mr. Freeman is talking directly to you. Using 3D audio, we made the viewers actually experience the shift between his normal voice and his inner voice.

INSIGHTS

The brand campaign ‘Always trust your inner voice’ truly connects the intuitive approach of the Swinkels family with the values of its audience. With impact: brand awareness grew from practically 0 to 37% and consideration hit 20%.

Swinckels’ is the Superior Pilsner of Bavaria Breweries, independently owned by the Swinkels family for seven generations. The brief was to boost the retail launch, and create impact and relevance among high end pilsner buyers - a critical, sophisticated audience.