ASN Bank - Bankpassen

Because form follows function, we also developed a new Guiding Design for ASN Bank. More fresh, more optimistic and more contemporary. This also lead to a new design for their debit cards. Because of the sustainable character of ASN Bank, we chose four different endangered species, a rhinoceros, a whale, a parrot and an elephant. With minimalistic illustrations and their contours forming the shape of a debit card, the animals literally are the cards. In the design on the backside there are even more clues to animals. All within the new and optimistic color palette of ASN Bank. So, from now on even your debit cards create happiness every time you go to an ATM.

Last year we developed a new Guiding Idea for the sustainable bank ASN Bank: ‘That’s how money can create happiness'. The question now was, how can we integrate this new tone of voice and new identity even deeper.