Base Phone Address

The campaign page got more than 1 million visitors in the first 3 days.

The launch of PhoneAddressTM became an event in the Belgian press and was covered by all national press outlets. There was strong international resonance after a glowing Techcrunch review.

As a result, more partnerships are being set up in Belgium and beyond.

BASE launched Phone Address, a mobile innovation that turns your phone into an actual address. The technology allows that whenever you move, your address moves with you. The app makes it possible to get things delivered wherever you are.

Two interacting apps establish a dynamic connection between consumers and delivery services. Phone Address eliminates the need to stay at home, waiting for e-commerce and food deliveries. It opens up the opportunity to deliver at various specific places. Phone Address is the next chapter in e-commerce and will lead to to a whole new way of life.

Belgian Mobile provider BASE asked us to strengthen their challenger image. They do not have the communication budgets of their bigger competitors. They wanted to change the conversation from being the biggest to being the most relevant for their clients. The briefing was clear: find a totally new mobile service that changes the way we use our mobile phones. And in doing so, position BASE as a mobile pioneer.