Bleyenberg - a homage to a remarkable store manager.

Results:

• 100+ media publications; newspapers, magazines and hotspot websites,
• A column in AD on Mr. Bleyenberg by local celebrity Sjaak Bral,
• Nominated for "Crowdfunding Award" (Bleyenberg),
• Nominated at "Entree awards" for best new club (Het Magazijn),
• Awarded one of "The World's Best New Clubs" by MixMag (Het Magazijn).

C.A.J. Bleyenberg was Kwantum's manager ("bedrijfsleider") for over 15 years (1981-1996). His story and attitude were so remarkable that we decided to name the brand after him: Bleyenberg. An homage to him, to the history of the building – and to The Hague.

We were responsible for the branding, including naming, logos, visual identity, original artwork, indoor and outdoor signage, all branded materials, advertising, as well as the full concept and design execution of Bleyenberg's website and social media platforms.

Additionally, we consulted on interior design and developed the branding for Het Magazijn ("The Storage Room"), a nightclub tucked away in Bleyenberg's basement.

Create the name, the brand concept and visual identity for a new hospitality and nightlife concept, located in the former Kwantum wallpaper store on the Grote Markt in The Hague.