Boomsma Gin
The result is a remarkable and unique design in a very competitive market.
We were given full liberty to design the bottle and itβs label.
The starting point was the creation of the diamond shaped Boomsma logo.
The diamond pattern on the bottle is a direct translation of the logo,
making it unique and suited for Boomsma only.
At the same time this rich pattern evokes the memories of the roaring twenties
and thirties, thus underlining the heritage of the brand.
By adding only 3 small labels the bottle presents itself as a modern classic,
making a statement of its own.
Over the past 5 years gin showed the biggest growth in the liquor market, both nationally and internationally. The Boomsma Distillery wasn't represented in this market yet, so therefore we were briefed to develop a premium gin bottle.
