Cookie Art

Grégoire’s network that was invited to visit the site and accept the cookie comprised around 750 people. But no less than 1,208 cookies were accepted during the promotional period! That equals a reach of more than 150%. With a media budget of EUR 800, we were able within a six-week period to present different mini-artworks from the Cookie Art Collection no less than 143,481 times to these people when they were online.

We used Grégoire’s innovative character to invite his network to participate in an online artistic ‘experiment’: the Cookie Art project. An experiment that operates on the cutting edge of art and commerce. The heading of our mailing said you could participate by simply visiting the site. Visitors to the site were asked to accept the Cookie Art cookie. They were then shown, instead of ugly banners, exquisite hand-painted watercolours as banners when they visited various sites with ads. The artist created the artworks especially for the banners, which resulted in an exceptional collection of watercolours that constituted online art rather than advertising. Cookie Art was an online campaign that enabled us to raise the most pushy banner tactic – retargeting – into an art form.

Jacques Grégoire’s website is the ‘head office’ of his business as an artist. It’s a virtual gallery and a vitally important portal in order to also be commercially successful. All of his art projects come together on the site and it is the most accessible way to get to know the artist and his work. Grégoire is recognised within his network as an innovative and savvy social media artist. The objective of the project was to entice Grégoire’s network to visit his new site.