Data for Data
Vodafone’s mission is to ‘‘connect everybody to live a better today and build a better tomorrow’’. In this, Vodafone Data for Data could play a due role in transforming the possibilities into reality. They have mobile operations in 26 countries, 57 partner networks and operations in 17 markets.
So more or less world domination.
For the younger generations (millennials and gen Z), giving up privacy for a social life, fame, easy access to shopping and studying or working from home is the norm. So let’s add sustainability to that list and give them the opportunity to **change the world with a click of a button. **
The future is exciting. Ready?
Vodafone presents: **Data for Data**
A new system in which we sell your mobile data to fund sustainable energy sources for our data servers. What? Let me explain it to you. You give us permission to sell your data (which we already kinda do…) and as a reward, we’ll give you free data. The revenues made from selling your data will be invested in sustainable energy sources on which we will run
our data servers.
The free data is not just a reward, but also a way to speed things up. So the more data you get, the more you use, the faster our servers will run on sustainable energy and the more fun you can have.
When you upgrade your mobile plan or switch to Vodafone your mobile will ask you for permission to run the Data for Data program. So with a simple - Yes, you can use my data button-, you allow us to change the world. (Yes it’s that easy)
The Vodafone App gives you updates about your extra earned data and the impact you’ve made.
The campaign Data for Data is used to raise awareness about our mission and to try to seduce you into using more and more data.
The digital cloud is built on invisibility. Instead of books, DVDs, CDs, newspapers or magazines, we have pure data, traveling between our web-connected devices.
But the digital cloud has a physical substance: thousands upon thousands of computer servers, which store the data that makes up the internet. And those servers aren’t powered by magic, they’re powered by electricity. Data centres have mushroomed from virtually nothing to consuming about 3 % of the global electricity supply and accounting for about 2 %of total greenhouse gas emissions. That gives it the same carbon footprint as the airline industry. So unless something is done to clean the cloud, we can expect those emissions
to grow rapidly.
Independent: ‘’Global warming: Data centres to consume three times as much energy in next decade, experts warn’’
TIMES :’’Your Data Is Dirty: The Carbon Price of Cloud Computing’’
Our mobile phones can reveal a lot about ourselves: where we live and work; who our family and friends are; how (and even what) we communicate; and even our personal habits. So basically, they’re tracking where you are, how fast you’re moving and what you’re doing.
Web browsers, mobile networks and apps sell that data to advertisers, allowing them to target and tailor ads to effectively engage those particular audiences.
So what if we could use this system to create a clean digital cloud?
Strategy
Recently Vodafone has changed its brand strategy and tag-line to ‘‘The future is exciting, ready?’’
The strategy is designed to underline Vodafone’s belief that new technologies and digital services will play a positive role in transforming society and enhancing individual quality of life over the years ahead.
"At a time of growing concerns about the future, due to pressing issues the planet is facing, it's important to highlight that technological innovations over the next few years will have a profoundly positive effect". "In order to express this point of view, we are repositioning the Vodafone brand on the theme of future optimism.” - Serpil Timuray, chief commercial operations and strategy officer.
