Donnie ft. Willie Wartaal- Barry Hayze

How do you create a music video that will be shared throughout the whole country? By including the top of the entertainment industry and making them part of you. Literally.

The smartly thought-of clip, made sure all these celebrities shared their take on Donnie. This resulted in fans that wanted to be involved as well. So additionally, we made smart use of the insta story tool and created a post in which people could face-swap themselves into Donnie.

Results:

3.8M views on YouTube

Celebs who volunteered:

1. Willie Wartaal (40k followers)

2. Leipe Dennis (10k followers)

3. Ruben van der Meer (51k followers)

4. Merel Balde (40k)

5. Igmar Felicia (100k)

6. Gwen van Poorten (220k)

7. Wilfred Genee (15.7k)

8. Art Rooijakkers (87k)

10. Giel Beelen (106k followers)

11.Frans Bauer (96k followers)

12.Tim Hofman (350k followers)

13.Johan Vlemmix (3.5k followers)

14.Lize Korpershoek (67k followers)

15.Jody Bernal (16k)

16.Wietze De Jager (29k)

17.Peter Pannenkoek (36k followers)

18.Sjaak (45k followers)

19.Soundos El Ahmadi (64k followers)

20.Joel Beukers (312k followers)

21.DJ Jean (15k followers)

22.Robbie de Stofzuiger

23.Stella Bergsma (5k followers)

24.Frank Evenblij (5k followers)

Donnie is one of few dutch rappers with long, blond hair. He rocks his coupe with his earrings and a turtleneck oftenly. So what if we show the inner Donnie in everyone, by turning them into him.

We made a smart selection of famous Dutch people that everyone knows. Give them a Donnie-wig, the outift and the lyrics, et voila. Youre trippin'.

Donnie wanted a new music video for his track “Barry Hayze”. An ode to one of his favourite things in the world, that has the power to go viral.

Jury Feedback

ADVERTISING – SOCIAL & INFLUENCER / NOMINATION

The art direction was simple and refreshing. The reach of all the extra influencers involved helped to connect with a wider audience. If you make things fun and include a lot of influencers then you're up for success. The brand 'Donnie' is a really strong brand - he has a unique visual identity. He is the perfect example of being a loveable brand. Well executed. Simple and effective.