G-star Eyewear - Masks

Key result of this eye-catching campaign was that consumers on a global level now knew G-star is also a player in the eye wear market.

One of the first 'sunglasses' ever found - dated back 2000 years - were made from bone, leather and wood, designed to protect the eyes from snow blindness caused by bright spring sunlight.

They look like a mask. In my research on sunglasses and masks I stumbled upon the great Dutch industrial designer Bertjan Pot who designed and made these masks for the campaign.

Create a high impact global kick off campaign for the first G-star Eyewear launch