Glamour Dogs

In the ‘Glamour Dogs’ series we see how the eagerly waiting pets are pampered with a glamorous photoshoot by one of The Netherlands top photographers.

Every month a ‘Glamour Dog’ starred in a new episode, following the series introduction on National Pet Day. Billy, Henk, Bo and Gentle turned out to be absolute naturals at posing!

When the owners returned after their grocery run, they found a message attached to their dog’s collar. They were instructed to pick up a surprise at their local Albert Heijn a couple of days later. Here they were presented with the stunning portraits of their pets, showing off their modeling talents.

‘Everybody Appie’.

In the Netherlands, it’s relatively normal for dog owners to leave their four-legged companions outside whilst grocery shopping. Albert Heijn is known for doing more than just offering great choice, prices, service and quality. It’s about surprising and delighting, because Albert Heijn wants to make ‘Everybody Appie’.

That’s why we were briefed on creating a format around our customer’s beloved fur-friends for Appie Today.

Appie Today is the world's first social channel, by a supermarket. Full of original, entertaining & inspiring (food) formats for different audiences.