Guiding Design ASN Bank

This restyling was very well received, both by existing clients as well as internally within the bank itself.

This new direction in which ASN Bank was heading also required a new house style. Because the existing one was a limiting factor in acquiring new, younger clients (mostly Millenials). This resulted in a complete make-over, a new font, a new illustration style and a restyled logo, consisting of circular shapes, symbolizing sutainability and circular economics. All designed to reflect the new, clear and light direction the bank is heading into.

Money has been said to be the root of all evil, but actually it can be a strong driver of sustainable progress. And by simply opening an account at the leading sustainable bank in the Netherlands, ASN Bank, as an individual you can make a big, positive contribution to a sustainable world. That way money can create happiness.