Het Gewoontedier

It’s too soon to have any specific details about this campaign yet.

This first TVC introduces us to an animated forest, a world where we feature different kinds of animals to illustrate the need for a sustainable bank. This first TVC features Het Gewoontedier (The Creature of Habit) and De Stropdas (The Money Badger). The conclusion is simple: sometimes you need to change your habits to keep the world as it is.

Research shows that people stay with their bank mostly out of habit. It kind of happens to them, due to buying a house or a savings account they got when they were young. The general feeling is that switching banks doesn’t make a difference. They are hardly aware that breaking with this habitual behavior can actually really stimulate sustainable progress. By simply opening an account at the leading sustainable bank in The Netherlands, ASN Bank, you as an individual can make a big, positive contribution to a sustainable world. That way money can create happiness.