Holland Festival 2019

For HF19 we expanded the HF typeface with four weights. An overlay of all type weights was used to maximize the mesmerizing effect of bright and contrasting colors that express the multitude of voices and cultures that make up today’s society.

The Holland Festival 2019 was a successful 72nd edition, in which a large national and international audience was reached, on the cultural stages and at unexpected locations all over Amsterdam. 36 companies played 119 performances in 26 days. The festival welcomed more than 76,000 visitors. In addition, hundreds of thousands of people were reached via television and radio. This year, for the first time, the festival has invited two associate artists to contribute their programming ideas. Both are from Africa: visual artist and theatre maker William Kentridge and choreographer and storyteller Faustin Linyekula. Our design expressed the theme of identity through colours and masks.

Additional

For the 2019 edition the typeface was expanded with four weights. In the campaign an overlay of all type weights was used to maximize the mesmerizing effect of bright and contrasting colors.

Bright and contrasting colors were developed that express the multitude of voices and cultures that make up today’s society. Circles turned the logomark into masks to communicate the general theme of identities and identity politics.

Since 2015 the visual identity and campaigns for the Holland Festival have been designed by our studio. At the basis is a bespoke typeface that combines a stencil font with ligatures.

This typeface sets the logo, the full name and the program in one graphic language. Each year the brief is to conceive a new storyline, that is expressed in strong graphic images.

Jury Feedback

DESIGN - GRAPHIC / NOMINATION

The house style of the last edition of the Holland Festival shows that an identity that has lasted for several years can also be evaluated. The jury is positive about the freshness of this latest edition. The identity succeeds in visualizing dance and theater; show content without showing the content.