It's Decision Time

Using short and punchy metaphors across all media channels Triodos Bank, the only true sustainable bank, launched a playful and unorthodox campaign showing everyone has to break habits to make a difference. It’s decision time.

Using short and punchy formats, Triodos Bank, the only true sustainable bank, has gained a broad awareness across all media channels. Commercial breaks were hacked with series of short films, timelines filled with novel GIFs and engaging polls, and the iconic metaphors were even brought to life in outdoor advertising. The many videos and formats were also featured in online and social media, as well as in cinemas. The playful and unorthodox campaign resonated with people across all channels and its wide, modular approach has enabled it to reach wider audience than ever before.

The old economy has reached its expiry date and the problems are piling up. Less bad isn’t good enough anymore. Real change only happens when radical choices are made. With a series of iconic metaphors on subjects such as waste, consumerism and clean energy, Triodos Bank is saying ‘it’s decision time’. We shaped these subjects into an unorthodox campaign with multiple touch points, including digital outdoor, short television films and quirky GIFs on social media. All of them show in their own way that the current system is untenable and that everyone has to break habits to make a difference. It’s decision time. On their own platforms, Triodos Bank proved that they put their money where their mouth is. Triodos Bank is independent, does not pay bonuses, and has 7.6 billion shareholders: all the people on this planet.

Over the past few years, sustainability has gone from niche to mainstream. The result: more and more banks are claiming to be green, fair and sustainable. Meanwhile, the only true ‘green’ bank, Triodos Bank, is losing its distinctiveness. And undeservedly so, considering that ever since its establishment, Triodos has positively influenced the financial world by helping consumers and entrepreneurs make conscious choices. This needed to be engraved in the hearts and minds of the general public. Thus, our challenge was to show that Triodos Bank is unlike any other bank.