Pack
Digital
Pack is the on-demand gig community, connecting students and small business owners through a simple app. We were asked to create a the positioning, brand identity, digital product and campaign. 100% digital. Social by design.
Mobile/Platform
Pack is the on-demand gig community, connecting students and small business owners through a simple app. We were asked to create a the positioning, brand identity, digital product and campaign.100% digital. Social by design. Celebrating every moment.
Digital
The social angle provided Pack with a unique positioning. Traditional temp agencies mainly focus on the financial benefit (make money work) and startups are obsessed with algorithms that leverage data to create better matches. With Pack we designed an experience that delivers on those benefits (get paid the same week and smart recommendations) and tells a more relatable story: when you work with the right people, work doesn’t feel like work.The brand identity and illustration language immediately made it stand out from everything else on the market.
Digital Additional
Pending a strategic decision to either scale our pilot or integrate the learnings and features into Brunel’s core business, active acquisition is currently on hold. Because of this, there are currently no active jobs available in the app. You can still download and explore the app, visit www.pack.nl or see the screen recordings here: https://drive.google.com/drive/folders/1O9zlaEBnI6v63v9Eh1QeW5SlF4bP-KOT?usp=sharing
Mobile/Platform
The social angle provided Pack with a unique positioning. Traditional temp agencies mainly focus on the financial benefit (make money work) and startups are obsessed with algorithms that leverage data to create better matches. With Pack we designed an experience that delivers on those benefits (get paid the same week and smart recommendations) and tells a more relatable story: when you work with the right people, work doesn’t feel like work.
Mobile/Platform Additional
Pending a strategic decision to either scale our pilot or integrate the learnings and features into Brunel’s core business, active acquisition is currently on hold. Because of this, there are currently no active jobs available in the app. You can still download and explore the app, visit www.pack.nl or see the screen recordings here:
https://drive.google.com/drive/folders/1O9zlaEBnI6v63v9Eh1QeW5SlF4bP-KOT?usp=sharing
Digital
The new brand was co-created with students and small business owners. Through focus groups and interviews we discovered that the people they work with are more important than the work they do. That’s why we positioned Pack as the on-demand gig community. Social by design. The colorful app celebrates every key moment in the journey with playful illustrations inspired by internet culture.
We worked with illustrator Robin Davey to create a set of 10+ characters representing iconic jobs, employers and work-related situations in a fun way. This allowed us to create a rich world of illustrations and animations that were used both in the product itself as well as in the campaigns to drive students and employers to the platform.
The social positioning led to a set of unique features that established Pack as a real community: see who’s on your shift in the app, invite friends to the same job and social reviews. This led to an app that is the ultimate proof of the brands promise.
Mobile
The new brand was co-created with students and small business owners. Through focus groups and interviews we discovered that the people they work with are more important than the work they do. That’s why we positioned Pack as the on-demand gig community. Social by design. The colorful app celebrates every key moment in the journey with playful illustrations inspired by internet culture.
The social positioning led to a set of unique features that established Pack as a real community: see who’s on your shift in the app, invite friends to the same job and social reviews. This led to an app that is the ultimate proof of the brands promise.
Next to these features the app includes the ability to apply in 2 minutes, chat with your employer and it gets you paid the same week through the app.
Platform
The new brand was co-created with students and small business owners. Through focus groups and interviews we discovered that the people they work with are more important than the work they do. That’s why we positioned Pack as the on-demand gig community. Social by design. The colorful app celebrates every key moment in the journey with playful illustrations inspired by internet culture.
The social positioning led to a set of unique features that established Pack as a real community: see who’s on your shift in the app, invite friends to the same job and social reviews. This led to an app that is the ultimate proof of the brands promise.
Digital/Mobile/Platform
Brunel (flexible deployment services for specialised professionals) wanted to enter the market of temporary student work with a completely new digital-only platform, launched as a corporate start-up. While the traditional staffing market is dependent on a lot of human intervention, Brunel aimed to create a self-sustaining platform that matched students to employers automatically. We were asked to create a unique positioning, brand identity, digital product and campaign.
JURY FEEDBACK
DIGITAL CRAFT / BRONZE
Every part of this is a digital delight, with an immense eye for craft and creativity, and it's a joy to see true craftsmanship across a full brand, product and user experience.
MOBILE DESIGN / BRONZE
Beyond the craft of the execution, this idea truly lives on and around the mobile app, and the quality of design and execution aligns well with the international standard set by the start-ups and tech companies in the bay area.