Prada for adidas

This project visualises the collaboration between Prada and adidas in producing the iconic adidas superstar shoe in a Prada look. Our work involved creating all the sounds for this film.

In the end a film consists of picture and sound. The strength in this project lies in bringing emotion to the film without using music. Music can sometimes be used to bring a certain atmosphere quite easily. Or can even cover up some of the sound design since not every aspect will be heard. Since the music we initially created was left out during the edit at some point, the sound design required the utmost care. Endless hours where spent on finding the right tone. We think you hear this in the end result. The sound design really brings the film to life and creates a world of technical wonder.

The craft involved creating the best sound for each element in the film and make these sounds blend together in a natural, convincing way. Sounds were sourced from different and sometimes unexpected sources, blending minimalistic ambient soundscapes with creatively used library sounds and foley recordings created specifically for the film. These sounds were then sculpted into a fresh and clean sounding atmosphere. Extensive and detailed discussions with the director and the creatives about each of these sounds resulted in this very high level of execution - at least 10 sounds for each element in the film passed and were exchanged before agreeing on the right one that ended up in the film

The film emphasises the importance of detail in the product itself - the Superstar shoe - by literally enlarging the shoe and the elements it is made from. A life size shoe is put in a clean, stylised scale model of the factory. Our brief was to make sounds that support this play with scale, to come up with a vision on how to create a general atmosphere for the different scenes and make a rhythmic structure with sound effects for the edit. The sounds in the film had to sound "premium" and have a slight twist, a dash of humor, to it.

Jury Feedback

CRAFT – SOUND / SILVER

Incredibly strong work. The sound design has been created with a very strong attention to detail, not simply highlighting the film but truly lifting it up to a higher level. To create something so immersive out of something that is essentially a product-film is truly impressive. The choice of even overplaying certain sounds creates a playful, larger-than-life element to this film which really enhances the effect. The juxtaposition of miniature props and gigantic sounds is very fun.

This is an example of incredibly detailed and honed sound design, used in combination with well-styled imagery to create a film that is both fun, immersive and sonically very pleasing.