radio-reclame

People’s reactions clearly showed we reached our goal at grabbing people’s attention by confusing them.

We created a mash-up consisting of well-known radio commercials. We mixed the most recognizable soundlogo’s, tunes and pay-offs from different brands into a new radio commercial. A commercial that grabs attention and confuses the listeners.

Awareness and knowledge about Alzheimer’s disease is crucial to finding a cure. Especially among young adults knowledge is low, since they only associate the disease with senility and forgetfulness. We want to increase awareness by letting people experience some of the confusion people suffering from Alzheimer’s disease are confronted with every day.

The diversity of different media gives them all a unique potential to create confusion. We want to use radio to create confusion in order to get our message across to a wide audience.

Alzheimer Nederland – RC ‘Radio-reclame’ 25”

Wie slim is, neemt een ziektekostenverzekering van de Postbank.

Daarmee ben je altijd verzekerd van een fijne vakantie.

Dus bel even naar Amersfoort.

Dat zouden meer mensen moeten doen.

Mooi hè, Praxis. Daar kun je mee thuiskomen.

Met dat gevoel van verwarring hebben Alzheimer-patiënten dagelijks te

maken. Help alzheimer overwinnen, dan hoeft niemand zichzelf te

verliezen.