The Good Life Agency
The launch of The Good Life Agency was picked up massively with items on TweeVandaag, BNR, Radio 1, Radio 2, NOS, Nu.nl, RTL Z, Esquire, Quote, LINDA, GeenStijl and many more. Almost immediately, a national discussion broke out on social media and emotions ran high.
On social media, about 1/3 of the messages were indignant and surprised, ⅓ were doubtful (was it real?) and as many as 1/3 were actually interested and enthusiastic about the service (source: Monalyse).
Within three days, The Good Life Agency website had been visited more than 100,000 times and some 400 registrations made for the services. The Good Life Agency even received a number of open job applications, requests from modelling agencies to work together. And people made spoofs and put them on dumpert.nl
When we unveiled our social experiment live on television at RTL Late Night. This again resulted in an enormous amount of attention. It even immediately became a trending topic on twitter.
In total, we reached 33.5 million people in less than a week and attained 80 national media placements. SIRE not only reached millions in just a few days, it also got the problem firmly acknowledged through the media and social media
We started a social experiment to see how far people were willing to go to create a perfect image. We did this by introducing The Good Life Agency; an agency with different services to upgrade your personal image. We launched it as if it was a real: with a founder, a website, radio ads, a registration at the chamber of commerce and movie to sell our services.
Our growing drive for the perfect life is starting to become a serious social problem. We want the perfect relationship, the perfect job, perfect children and the perfect holiday. And so we often put on a front that shows us as better than we really are. We’re all too often more focused on what others think of us instead of what we really want for ourselves. And this is resulting in increasing numbers of severe depression. And the behaviour is reinforced on social media where it’s relatively easy to paint a better picture of yourself. On Facebook and Instagram, it’s as if everyone around you always has a great and perfect life. Unfortunately, this doesn’t get enough attention.
SiRE wants to change this and put this problem on the agenda. So how can we wake the Netherlands up?
