Type To Design

A total of 153.000 users created designs on typetodesign.com.

They immediately shared this on social media, most of them using Twitter where it reached millions of people. This led to new people trying it out for themselves. And because all design influencers are also on Twitter, relevant design blogs and websites started to take over the news.

Typetodesign.com was awarded at AWWWARDS.com
Typetodesign.com was the perfect exhibition for creation around typograhpy and its endless possibilities. Exactly what the platform ‘36 Days of Type’ stands for

We’ve created typetodesign.com, a site that creates a randomly generated font out of Instagram content, using all the characters designed for “36 Days of Type” and allowing everyone to create their own pieces of art.

We used Instagram as a medium in a completely new way, making it the input for our application rather than a output. It’s a great example of a creative use of Instagram’s open API, and using it for what it was intend to do, namely to build on top of existing content. This lead to making the world’s first Instagram generated font.

'36 Days Of Type’ is a yearly online typographic design initiative. Thousands of designers contribute to design a letter a day for 36 days straight and publish them on Instagram.

Our question was how do we promote the initiative of 36 'Days Of Type’ beyond the Instagram community and highlight the typography work of the participants to the world?