Ultimaker2go

The maker community truly engages with the packaging solution and the Ultimaker brand! On YouMagine, their on-line community, 3D enthusiasts share, create, adapt and exchange their knowledge. They already share and create new ideas to improve the packaging design, stressing Ultimaker’s strong belief that through collaboration and sharing all of us can make all things better.

The great experience that the Ultimaker2Go packging offers is shared on line in many different forms: through unboxing videos on youtube and facebook, through sharing 3D files that enhance the packaging functionality on various maker platforms and sharing by many images on various social media channels.

It stimulates 'makers' to take the printer anyware and that way help to make 3D printing the next hype.

We created a packaging concept for this new 3D printer that invites customers to take it on the road. The plastic foam material made of polypropylene is lightweight, shock resistant and made to last. You can actually drop your box from 2 metres without damaging the printer.

After unboxing the shells double as a cool and easy carrying case to do 3D printing jobs on the road. This solution allowed us to get rid of the cheap, flacky and unsustainable foam inserts, you often see in electronics packaging.

We thought of other solutions to make life on the road as easy as possible. The durable nylon strap holds together the packaging’s shells and is used for lifting and carrying.When you undo the strap, and lift the upper part of the packaging this ‘mighty mini 3D printer’ has the fillament already in place and is ready to use.

Other 3D print necessities like tape, glue, and basic replacement parts are neatly stowed away in a separate, built-in compartment.

We created little holes at packaging’s corners challenge users to clip on their own 3D-printed parts. These add-ons can be functional, such as wheels, handles and cup holders or just mere fun, making the case personal. This strikes beautifully with Ultimaker’s open source business model.

The Ultimaker 2 Go printer is one of Ultimaker’s latest introductions and one of the most powerful little 3D-printers around. It’s great for makers on the go. We were asked to design the packaging that would let the machine fully live up to its name.

Jury Feedback

PACKAGING / SILVER

‘Democratic, portable and accessible. Protects and has an after use. Clever twist to add to packaging. Packaging serves as an extension of the product. Playful, high tech that allows low tech people to use it.’