Boosting (D)OOH Creativity | ADCN x Global x ZIGT

The Social Hub Amsterdam City Wibautstraat 131d 1091 GL amsterdam

FREE

WHAT TO EXPECT?

GOALS

• Improving the creativity and effectiveness (ROI) of your (D)OOH marketing communications.
• Improving the creative energy, knowledge and collaboration around (D)OOH marketing communications among your team and partners.

PROGRAM 18 JANUARY 2024 09:00 - 14:00

The program consists of a series of creative team exercises that focus on:

• Developing a fresh perspective on creative (D)OOH
• Sharpening your objectives and creative strategy for (D)OOH
• Processing insights and elements of the best (D)OOH worldwide
• Discovering all the creative opportunities and possibilities of (D)OOH within your media strategy
• Reviewing your existing work with ADCN, Global and ZIGT experts
• Understanding the user perspective with a street safari
• Applying innovations in (D)OOH
• Removing barriers in the creative process with your team and partners
• Practicing with simple tools & triggers for direct implementation

TEAM

You will get the most out of the session if you participate with a (multidisciplinary) team, consisting of:

1. The communications/marketing/media managers of your brand/organization
2. The strategist/creative/designer of the (in-house) creative agency
3. The strategist/consultant/client lead from ZIGT

In total there is room for 5 - 10 people per brand. Several other brands are participating in the session.

FORMAT

The program is interactive, with both plenary discussions and games in small groups. The format ensures an active contribution from all participants, exchange between the teams and connection within your team. Participants receive a small homework assignment in preparation.

GOT EXCITED?

This Boosting (D)OOH Creativity Training is offered by ADCN Academy and Global in collaboration with ZIGT and is exclusively accessable per personal invite. Would you like to participate yourself, or are you interested in your own boosting program? Send an email to Quirine (academy@adcn.nl) for more information.