10 Drinks campaigns to make you thirsty.
Are you getting ready for friday drinks? get thirsty by watching these 11 films and designs for/about all kinds of drinks: ginger ale, cider, water, beer, whisky, rum and even soju.
1. Apple Bandit
Heineken asked Cloudfactory to launch a new cider brand to the world. Dutch people don't drink Ciders: it was a big challenge to make this new Cider popular. But is wasn't only for the dutch market. We had to come up with an international campaign. A group of people is searching for stolen apples and end up in a fox den where the fox keeps his apples (and makes them into cider).
2. Johnny Walker - Keep Walking Colombia
Though it's a campaign by Johnny Walker, it has less to do with the beverage itself and more about a positive and connecting brand message it wants to communicate. In Colombia, a country that has seen it's fair share of violence and war. Johnny Walker created a movement to show the violence is over. Giving the keep walking slogan a powerful new meaning.
3. Heineken - When you drive, never drink
As part of the 'Enjoy Heineken Responsibly' campaign, this film sees F1 legend 'Jackie Stewart' repeatedly turn down beers offered to him by fans. The advert's intent was to present responsible drinking as cool and to contribute to healthy societal norms surrounding alcohol consumption.
Sizzer Amsterdam is responsible for picking the music. A new version of the classic Bowie track 'Heroes'. See how well the music fits the nostalgia laden story of Jackie Stewarts racing career.
4. Spa - The Purest Picture
To prove how pure Spa mineral water really is, J. Walter Thompson challenged a top Dutch portrait photographer to take a series of photos through a drop of Spa. An innovation team was set the task of turning this natural element into a functional lens. They had to build a unique camera from scratch, using a lens made of Spa water. The result: a documentary about how a pure drop of Spa water was made into a lens. And a series of portraits that almost look like black and white water colours. Together they prove the pureness of a drop of Spa.
5. Maallust
The brand name Maallust practically presented itself: it was the name of the old gristmill of Veenhuizen. Where nowadays beer is being brewed, in the olden days there used to be heavy grindstones used to crush the grain from the mined soils into flour. The beer names also link to the rich history of Veenhuizen; they recall characters who once played an important role in the village. The name and design of the Maallust brewery builds on the illustrious past of Veenhuizen. A custom typeface developed by Studio de Ronners forms the basis of the identity. The typeface is inspired by the pedagogical/moralizing aphorisms that are displayed on almost all of Veenhuizen's buildings. From this a distinct character emerges, and connects the beer with the place from which it came.
6. Fitzroy Premium Rum
In early 2017, bales of Coca Cola labels washed up on the coasts of Texel. They were scavenged and processed into one-of-a-kind, marble-like bottle caps in collaboration with Jut Product. The caps were placed on Fitzroy's own bottle of rum. Fitzroy Premium Rum is a distinct navy rum that doesn’t want to focus on lifestyle, as opposed to all other rums, but on sustainability. Based on the umbrella concept “From waste to wasted”, they started looking for sustainable solutions that could be integrated into the packaging. The bottle has a minimal design in terms of branding and labelling, which helps encourage consumers to re-use the bottle as a water jug when it’s empty. All information is printed on a paper sleeve, which also features one of five traditional navy illustrations by the artist Corkville, further addressing the issue of overconsumption.
7. Schweppes - Zeitreise
To truly showcase that Schweppes hast been the original since 1742, the film takes you through time (both visually and musically), starting at the start of the 20th century all the way through to the now. It was the musical theme that should tie all these decades together as one smooth journey. The concept was to create a recognisable yet unconventional melody that could literally withstand the 'test of time'. Its inception started with the horn section that created the main theme for our journey. In order to make each 'era' sound as authentic as possible, we commissioned 5 different teams to work in 5 different studios, each team with their own decade. The result is an original song that borderlines on chaotic diversity, yet still comes together through the main theme.
8. Wihayo Soju
As Wihayo is somewhat of an anomaly – a Korean Soju distilled in a Jenever distillery in the Netherlands – Smorgasbord set about to create packaging and a brand that would be a departure to the regular offerings in the soju sector; we honed in on a minimalist and utilitarian identity built on craft.
Smorgasbord created an ownable bottle people would ‘crave’ and want to keep. All Korean soju is bottled in tall, slender light green glass bottles (green=health in Korean culture) but we opted for a deeper, richer hue. The bottle is a 700ml green glass ‘apotheek’ style sealed with a walnut stopper laser engraved with ‘Wihayo’s’ distinctive marque – a representation of wind power and rice grains, its principal ingredients.
9. Brand Dubbelbock
Strengthen the quality perception of Brand (beer) as opposed to Dubbelbock special beer. The master brewer of Brand beer describes the taste of Dubbelbock beer using his childhood memories.The commercial has been produced with as much love as the beer has been brewed. The results surpassed the set targets by far: the volume-index rose by 43%
10. Campari - Ice Ramp
In this three part series for Campari a woman is faced with a puzzling situation: how to drink a Campari that is turned upside down. Each episode offers a quirky solution on how to turn the upside-down-glass back into its drinking position. Without dropping a single drop of the Campari of course…