4 NEWSPAPER ADS FROM THE ADCN ARCHIVES.

AMSTERDAM, 1 MAY 2018

As well as being the carrier for classic ads. Newspaper companies need campaigns to sell papers as well. We saw four campaigns for newspapers in our archives and decided to dedicate an article to the great medium.

1. Oase van feiten in een wereld vol aannames

In this time of fact free journalism, gossip and fake news the Financieel Dagblad wanted to assure it’s readers that you can rely on a newspaper that considers facts as sacred.

Ceci N’est Pas Un Bureau presented FD as an oasis of facts in an overcrowded world of loud and noisy media assumptions.

2. The Full Story

Het Parool is a newspaper that prides itself on reporting all sides of the issue, giving its readers more knowledge about current events and a richer experience. It has recently shifted from a focus on only local Amsterdam news to a more global perspective. Click here to see JWT’s outdoor campaign to draw attention to Het Parool’s broad perspective.

3. Wereldnieuws en nieuws uit jouw wereld

This campaign for the Algemeen Dagblad by JWT is about combining local and (inter) national news. The clear and campaignable grid keeps it interesting by making the whole greater than the sum of its parts. The campaign’s simplicity helps it to stand out, without becoming too ‘high-brow’ for the target audience. In addition, the campaign allowed JWT to react on current events as they happen. See how they did it? Click here.

4. Lees je koppen of lees je de krant?

This funny campaign from 2016 won gold in copywriting. DDB & Tribal Amsterdam showed us the importance of being thorough and invested when it comes to news consumption. If you don’t fully understand the news, you’ll end up like the people in this great piece for the Volkskrant.