4x Award winning Christmas Campaigns

Christmas is our Superbowl, so who will create this year's best Christmas commercial? Let's have a look at previous winners...

CHRISTMAS - PLUS & J. WALTER THOMPSON AMSTERDAM

PLUS Supermarket briefed J. WALTER THOMPSON AMSTERDAM to create their very first ‘people driven’, rather than a product driven Christmas ad. The agency’s idea was to make something emotional, authentic and perhaps more true-to-life than the norm.

Learn more about this award winning campaign in ADCN's Digital Archive.

CHRISTMAS - ALBERT HEIJN & TBWA\NEBOKO

In its brand strategy Albert Heijn wanted to become more closely connected to all its customers. It’s defined as ‘best store in the neighbourhood’. It’s about all the little extra’s that make a big difference. The additional initiatives and efforts that the brand can exploit besides offering great choice, good prices and great quality.

One of the pillars in this strategy is ‘elderly & contact’. Elderly people are often too modest to ask for attentiveness and extra attention. Which means that we are the ones who have to reach out to them. The specific briefing was to create a traditionally, emotional campaign for December.

Learn more about this award winning campaign in ADCN's Digital Archive.

CONNECTING SEATS - KLM & DDB & TRIBAL AMSTERDAM

KLM Royal Dutch Airlines is in the business of bringing people together: it unites families, friends and other relations all over the world.

KLM wanted to use the days around Christmas to communicate a message of unity, togetherness and sharing. A message that would touch people, create sympathy for the brand and would contribute to KLM’s brand purpose “Moving your world by creating memorable experiences”.

A message that had to reach as many people around the globe as possible through ‘earned media’, since KLM’s media budget was limited.

Because of the cultural differences DDB & TRIBAL AMSTERDAM had to deal with, the agency needed to come up with a concept that would appeal to just about any person in the world, no matter what (cultural) background. As always KLM asked the agency to develop a story that would evolve around real people, not actors.

Learn more about this award winning campaign in ADCN's Digital Archive.

KERST - PostNL & TBWA\NEBOKO

Christmas is the season of giving. That’s why PostNL wanted to do something for those for whom it is not self-evident to receive that bit of special attention during Christmas. PostNL didn’t want a Christmas campaign to just be about selling stamps. They wanted to do something meaningful for the ever-growing population of lonely people in The Netherlands.

Learn more about this award winning campaign in ADCN's Digital Archive.