6 #campaigns with a hashtag

In just a couple of years the hashtag has entered our daily vocabulary and it's hard to imagine online communication without it. It instantly turns a word or sentence into a campaign and is very easy to use for consumers as well.

1. Tele2 #hatersgonnalove

Social media offers is great for a lot of reasons; you can tag your best friend in a hilarious cat clip on Facebook, you can keep in contact with your mom. But there's a different side to social media as well. Negativity and hate is very common online. Tele2 wanted to try and reduce online hate in order to improve consumers online experience and created #hatersgonnalove. A campaign in which there is one clear message: Love is stronger than hate.

2. Ik wil met #carnavalvrij

Bavaria took a stand on behalf of all Carnival-lovers. They used the Dutch democratic right initiating a citizens’ initiative and asked former pro-soccer player Björn van der Doelen to lead it. At least 40.000 signatures are required to put it on the political agenda and force the parliament to discuss the initiative to make Carnival a public holiday. After that initiative had gone viral, Bavaria claimed their involvement by launching the TV commercial. Which aired on local TV (Omroep Brabant) and online. The movement grew on- and offline as well as on- and off-trade. By means of social films, locally targeted posters & print, sales promotions and horeca activation.

This year we saw the #carnavalvrij campaign by Fama Volat win a silver Lamp in the Brand Activation & Experience.

Get inspired and learn more from this creative campaign by Fama Volat and the people behind it in ADCN’s Digital Archive.

3. Renault #enterthezone

This project for Renault Sport was aimed at sport enthusiasts from all over the world and not just for fans of motor sport. Coming down to true passion for sports, music and arts the project was conceptualised around 'The Zone'.

The Zone is a physical and mental state of transcendence that occurs when you fully concentrate to an intense experience. It is a moment of bliss, a moment of peak performance. Check out what its like to #enterthezone in the ADCN Archive.

4. Absolut #thisisourhouse

Absolut and a team of 17 Amsterdam nightlife icons welcomed dance enthusiasts from all over the world to Amsterdam Dance Event, with a purposeful statement: on the dancefloor, everyone is equal. The nightlife icons launched this statement in the central campaign video in which the icons performed Roberts' lyrics. The video was distributed on the Facebook and YouTube channel of Absolut and played in cinemas. Check out the striking video and music at the ADCN Archive here.

5. Vodafone #FirstConcert

Back in 2015 Achtung! and Vodafone made waves with this film about Vera, who received cochlear implants. Those implants enabled Vera who was born deaf, to experience her first concert. Together with musician Colin Bender (Kyteman) a special concert was organised tailored to the needs of Vera and her new implants.

6. KLM #happytohelp

A Bronze lamp was awarded in 2015 to this DDB & Tribal Amsterdam campaign for KLM. KLM extended its customer service to people flying all airlines to show the expertise and effectiveness of KLM customer service. Using twitter KLM infiltrated the conversations of consumers and airline companies and offered a helping hand to travellers in need.