The idea of: HANNAH SMIT

Johan Kramer, a member of the ADCN Hall of Fame, an advertising icon and exquisite filmmaker, created a new series of ‘Het idee van’ (The idea of…) for ADCN. In these films he asks marketing and communication professionals how they come up with ideas.

Hannah Smit (WK) on her creative process – How does she comes up with ideas?

Camera & Direction: Johan Kramer. Title design: From Form.