Illuminating Talks
Illuminating Talks
ILLUMINATING TALKS
We are excited to announce the first sessions of our Illuminating Talks – a small new festival about the art of creative breakthroughs on the 7th of April, from 14.00h until 18.00h.
During this event about ‘the art of creative breakthroughs’ you can choose between 4 parallel sessions, in 2 beautiful spaces in the brand new studios at De Hallen in Amsterdam.
“Unlock & Boost your Creativity with Meditation”
This session begins with a short exploration of the mind, the basics of meditation, and how (and why) regular practice can inspire the creative process. This will be followed by a guided meditation, where you can begin to experience the benefits of meditation, for yourself.
You will discover the link between meditation and creativity, and why meditation has been found to increase creative productivity and inspiration. You will also take away a short, accessible meditation technique, which you can apply and practice in your daily life. This is a powerful tool that you can use to unlock your creativity, in your professional and personal endeavors.
Hosts:
Maarten van Huijstee, Creative Director & Partner, Delight Agency
Katiza Satya, Yoga Teacher, Delight Yoga
“Advertising Avant La Lettre”
This session will provide a closer look into the creative process of the old masters. What could we learn from the way the old masters dealt with commercial assignments? How did they run their studios and worked with talent to reach creative highs?
Guest Speakers
Michael Huyser, Executive Director, Museum Het Rembrandthuis
Pieter Roelofs, Curator 17th Century Dutch Painting, Rijksmuseum
Curators & Hosts
Marjolijn Meynen, Head of Communications & Marketing, Rijksmuseum
Joris van Elk, Sr. Creative, FHV BBDO
“Bravery – to climb the ladder”
Creativity is one of the key success factors in today’s business. And creativity requires bravery. Being brave enough to risk failure, being brave enough to be different, being brave enough to go there where nobody has been yet. How to encourage bravery in a risk-averse corporate culture? How to build a business based on bravery? Wieden+Kennedy & Heineken take you on a ride. You will learn how Heineken organizes for creativity and how creativity builds the world’s leading beer brand. You will learn how Wieden+Kennedy managed to make creativity not a happy accident, but a blooming company culture.
Speakers
Mark van Iterson, Manager Global Design & Concept, Heineken
Alvaro Sotomayor, Creative Director, Wieden + Kennedy Amsterdam
“Give Patience A Chance”
How do you nurture creative ideas? How do you create the conditions and space for ideas to grow over time? How do you build the trust to protect ideas in an environment focused on short-term success?
Speakers & Hosts:
Lode Schaeffer (Creative Director, Indie)
Eva Zahrawi Ruiz (Head of Brand & Marcom, Vodafone)
The final three talks will be announced soon.
Get your tickets for the Illuminating Talks here.
