THE OPTICS ISSUE
THE OPTICS ISSUE
Without wanting to state the obvious, this year has forced us to shift perspective and see things in a new light, whether that be in a metaphorical or very much literal sense.
With our OPTICS Issue, we shine a light on diverse perspectives, new ways of seeing on both a professional and personal level – come together to strive for social change, learn more about our mission to make our industry more inclusive, and become disorientated through a mesmerising optical illusion thanks to our cover artist.
Mervyn ten Dam & Liza Enebeis,
President & Co-President of ADCN
Image above: created for this Issue by Rogier van der Zwaag
SHIFTING PERSPECTIVES
Ride the wave of change and alter your perceptions.
Kicking off this evening, 3 December 2020, from 20:00 (CET), Tony’s FAIR 2020 is all about coming together to raise the bar for social change. With inspiring speakers including Rutger Bregman, Idris Elba and Akwasi, sign up for the event below. Until then, visit their FAIRGROUND in preparation for the main event.
BREAK THE MOULD
Turning the negative into the positive.
In the wake of BLM, ADCN and a diverse group of creative media leaders came together to take action, with a mission to make the Dutch marketing industry more inclusive. +PlusOne is the Netherland’s first industry-wide creative talent development program. It is designed to introduce, accelerate and provide access to passionate 16-28 Black, Asia and Minority ethnic creatives.
FOOD FOR THOUGHT
Challenging the online crisis of infodemics.
It has become clear that social media has the power to create different universes, where there is often still a ‘grey area’ around what legally and morally is considered to be right or wrong. Christopher Wylie, author of Mindf*ck, is one of the 100+ contributors in this report about how to stop 'infodemics'. It offers 250 recommendations on how to rein in a phenomenon that threatens democracies and human rights, including the right to health.
Image below: cover of Mindf*ck - Cambridge Analytica and the Plot to Break America by Christopher Wylie.
SIGHT SEEING
Tumble down the rabbit hole.
Curious Alice invites audiences to embark on a mind-bending trip into Wonderland through the playful dimension of virtual reality. The experience presents a fully immersive, interactive re-imagining of Wonderland as a prelude to the V&A's upcoming 2021 exhibition Alice: Curiouser and Curiouser. Download and play now through VIVEPORT.
FRONTIER
Get to know our cover artist.
'I think our minds tend to stick to the rules we know, it’s great when art is able to elevate ourselves out of our rusty thinking patterns.' – Rogier van der Zwaag
A huge thanks to Rogier van der Zwaag for being our second FRONTIER and designing the cover of our OPTICS Issue. Through shifting the perceptions and perspectives, Rogier’s work often creates optical illusions that mesmerise, dumfound, spark curiosity and disorientate the viewer – which made us immediately think of his work for our OPTICS theme. Check out our interview with Rogier.
WANT MORE?
- GOWTU x Eurosonic Noorderslag present Do it for the culture – a panel tonight at 19:00 (CET) where in light of the crisis, they'll discuss why it’s important to invest in culture, the power of contemporary culture, and how it can help your brand grow while contributing to the growth of communities. The panel includes Guillaume 'Gee' Schmidt, co-founder of Patta and Gunifort Uwambaga, co-owner of and publisher at MENDO.
We invite all members of the ADCN community to co-create and curate our new Digital Magazine. If you would like to receive our Issues in your mailbox twice a month, sign up for our newsletter here.
If you have seen or made something that we should all learn from, please get in touch!