The Sticky Issue
The Sticky Issue
Do we, in the creative industry, stick together or are we stuck together? To grow creatively, it's so important to take inspiration from other industries, to look outside our bubble, and become 'unstuck'. With the Dutch Creativity Awards 2021 now open for entries, we are also of course looking for ideas that 'stick' – how do you create work that leaves a lasting impression?
With this Issue, we invite you to: join a conversation about a world famous idea that remains very stuck in our minds; reevaluate a current bubble that may have burst; deep dive into how to make ideas stick; become unstuck from gender norms; hear from creatives who are not stuck in their day jobs; and get to know our sticky Cover Artist, Butterfingaz.
SIGHTSEEING
A sight our eyes have been glued to for a long time.
Join a conversation about the landmark book Nike: Better is Temporary, that follows Nike's transformation from rebellious upstart to global phenomenon. The discussion will be between author of the book, Sam Grawe, Demetria White, VP Global Communications and Purpose, Jordan Brand and AIGA's Lee-Sean Huang and takes place on Friday 21 May.
EYE OF THE BEHOLDER
Has the bubble burst?
'Almost from the moment NFT mania hit, many commentators speculated that we were in the midst of a bubble. All the signs were there: breathtaking news coverage, celebrity involvement, eye-watering sums paid for commodities whose value let alone utility appeared questionable... The big question is how sustainable is the NFT model?' – Lawrence Wintermeyer, Forbes. Has the NFT bubble burst? Will it be an idea that lingers or has the wave of popularity already passed?
FOOR FOR THOUGHT
Why do some ideas survive and others die?
Empowering anyone with the right insights and the right message to make any idea leave a lasting impression, Made to Stick by Chip Heath and Dan Heath deep dives into why some ideas thrive, why others die, and how to improve your chances of achieving maximum 'stickiness'.
BREAK THE MOULD
Challenging gender norms.
How To Be A Roll Model, directed by Al Lewis and created by Wieden + Kennedy Amsterdam for Project Fearless, explores the empowering individuals behind Amsterdam’s youngest skate crew. The short film follows the fearless girls and offers an alternative to the often male-dominated scene – allowing us to get away from the familiar stereotype.
SHIFTING PERSPECTIVES
Looking away from the day job.
For this month's #NicerTuesdays, join a conversation with It's Nice That, photographer Daniel Gebhart de Koekkoek and Cairo-based collective Archief Cairo, to hear about their significant side projects. From hieroglyphic letterpress to critter-filled calendars, hear from these creatives about how they continue to stay inspired outside of the routine of their day job.
Image below by Daniel Gebhart de Koekkoek
FRONTIER
Get to know our Cover Artist.
‘I’m always looking for the perfect balance between abstract and figurative images: I like the idea that viewers get attracted to the colours and shapes, but don't immediately recognise what they’re looking at. There is excitement within imagination.’ – Dewy Elsinga aka Butterfingaz
A huge thank you to artist Dewy Elsinga for being our ninth FRONTIER and the Cover Artist of The Sticky Issue. As an artist whose visual style incorporates colourful patterns, shapes and drawings layered on top of one another, for this Issue, Dewy's piece was inspired by Indian ink ‘sticking’ to the paper when creating brushstrokes. Check out our interview with Dewy below to find out more about this work and her artistic practice.
We invite all members of the ADCN community to co-create and curate our new Digital Magazine.
If you have seen or made something that we should all learn from, please get in touch!