The winners of Dutch Creativity Awards 2023

IT IS WITH GREAT PLEASURE THAT WE ANNOUNCE THE 2023 WINNERS OF THE DUTCH CREATIVITY AWARDS!

On October 31, Theater Amsterdam lit up with the brilliance of 80 Lamps at the Dutch Creativity Awards. From the 700+ creative projects that were entered, 172 deserving finalists were chosen and this years Lamps winners emerged including the ADCN Members Award and the Grand Prix.

See the full list of Winners HERE.

And explore the entries of each of the Finalist and Winning projects in the Awards Gallery.

'WikiTruth' is awarded the Grand Prix!

The big winner of the night this year was "WikiTruth" by Publicis for "Ukrainian Witness": a non-profit organization that seeks global attention for the war in Ukraine. The organization's main goal is to convey accurate information to Russia and combat propaganda—a significant challenge given censorship in Russia. Wikipedia is the only platform in Russia that remains uncensored. By updating various Wikipedia pages with accurate information and photos of bombed Ukrainian cities, the campaign, and thus, the correct information, reached over 13.3 million Russians.

In times where information is vital, this project shows the impact of a simple creative idea. It demonstrates the power of creativity as a force for good, not just through craft or execution, but through results.

Explore 'WikiTruth' here.

'Monopoly | Hasbro' wins the ADCN Members Award.

Our ADCN Members Award was awarded to 'Monopoly | Hasbro' by KesselsKramer.

This campaign cleverly taps into the well-known conflicts and meltdowns that often accompany a family game night and a much "loved" game of Monopoly. To vividly capture these tense moments and emotional outbursts, the team photographed children's reactions while playing the game. These genuine emotions, from frowns to cheers, were showcased on iconic Dutch Monopoly board streets, such as Kalverstraat, Neude, and Coolsingel, alongside valuable life lessons drawn from the highs and lows of rolling the dice.

"From an insight that turns a common belief upside down, to a challenge that's as clear as it is difficult. From tapping into modern parenting best practices to enabling outstanding creative crafts work. This is vintage advertising at its best."

- Dutch Creativity Jury 2023

Explore 'Monopoly | Hasbro'here.

This year has been marked by a wealth of diverse projects. From stunning publications like 'Sync' to the enchanting 'Efteling in Concert,' thought-provoking campaigns like 'MisNiks,' inspiring initiatives such as 'TIKTOK Dance,' and unexpected collaborations the likes of 'X Speedportal ''Rick & Morty.'

Explore all the Winning projects in the Award Gallery.

We'd like to express our gratitude to all participants, Finalists, and Jury members for their dedication and commitment in celebrating impactful creativity in the Netherlands. On behalf of the entire ADCN team, we offer our heartfelt congratulations to all.

Special thanks to our partners: Global, Q Music, DPG Media, Ad Alliance, Media.Monks, Gardeners, Addikt, La Bolleur, MassiveMusic, Craft Drinks.