Winner CPC2015: J. Walter Thompson Amsterdam

J. Walter Thompson Amsterdam is the winner of the third edition of the Creative Press Challenge. De Persgroep announced this during a special event at Club ADCN yesterday evening. The jury selected the three best sketches three weeks ago from nearly 60 entries, and produced them together with the teams. The print ad by Leon Ragetlie and Gabriela Nouws of J. Walter Thompson Amsterdam was chosen as the final winner. According to the jury, this creative team intelligently communicated the rebellious nature of Fight cancer and made good use of the medium. The ad will be in de Volkskrant on Friday, December 11th, along with an exclusive interview, and will be entered for Cannes Lions.

THE JUDGES ON THE WINNING AD:

“I can imagine the winning ad at Cannes Lions. It has a classic look, reminding of famous copy ads. The bright idea is made modern by the correctly crafted excecution. ” – Darre van Dijk, Chief Creative Officer, Ogilvy & Mather –

“The winner is a class act. It delivers a very provocative message in a simple and elegant way. It does not shout but it goes straight to the brain and the heart. ”– Carlo Cava Lone, Executive Creative Director, 72andSunny Amsterdam –

“Smart copy, that provokes controversy and will surely grab the attention for the charity cause.” – Corinne Gene Homestay, Independent Creative Strategist –

“All participants have made enormous efforts to fight cancer; nice to see their many impressive creations. This made it harder to select just one, but this is our winner. The heading encourages the reader to keep reading. Then, the ad shows how easy it actually is to contribute to Fight Cancer. ” – Limore Noah, Director Fight Cancer –

“The winning ad caught my eye immediately because it provokes in a simple, yet powerful way: an unhealthy cake – with whipped cream – could cure cancer? That weird statement triggers curiosity. The body copy explains that Fight Cancer is not asking for money, but asks you to take action, for example by baking cake, to raise funds. That was the message the creative teams had to convey. This little joke does just that. ” – Philippe Remarque, Publisher Elsevier –

Promotion in de Volkskrant and at Cannes Lions

The ad will be featured in de Volkskrant on Friday, December 11th, along with an exclusive interview. That’s why for now the ad is only shown as a sketch. The ad will also be entered for the Cannes International Festival of Creativity 2016.

The top three
The jury had already chosen the three best sketches, that now have been produced by the creative teams. The top three:
1. J. Walter Thompson Amsterdam: Leon Ragetlie and Gabriela Nouws (Sketch #25 in gallery via the link below.)
2. IN10: Mirjam Lanting and Lennart van Zanten (Sketch #22).
3. 72andSunny Amsterdam: Frenkel Schonefeld and Jan-Willem de Man (Sketch #2).

Click here for a list of all entries.